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2010 Annual Report of Rolls-Royce

Using the 2010 Annual Report of Rolls-Royce, you are required to answer to following questions:
1. Perform a horizontal and a vertical analysis of the balance sheets and income statements and a horizontal analysis of the statements of cash flows.
2. Discuss the importance of comparing income from operations to cash flow from operations.
3. Calculate and interpret profitability ratios (EPS, Price Earnings Ratio, Gross Margin Percentage, Operating Margin Percentage, Return on Total Assets, and Return on Common Stockholders’ Equity).
4. Calculate and interpret turnover ratios Asset Turnover, Accounts Receivable Turnover, Days Sales in Receivables, Inventory Turnover, and Days Sales in Inventory).
5. Calculate and interpret debt related ratios (Current Ratio, Acid Test or Quick Ratio, Debt to Equity Ratio, and Times Interest Earned).
6. Comment and critique the Segment Analysis of Rolls-Royce.
7. How are segments identified under U.S. GAAP and International Financial Reporting Standards?
8. Calculate Rolls-Royce’s Return on Investment by breaking it down into the margin and turnover components. What steps can Rolls-Royce take to increase its Return on Investment?
9. Discuss some of the criticisms of the Return on Investment. Do any apply to Rolls-Royce?
10. Calculate the Residual Income of Rolls-Royce. What assumptions did you make to obtain your answer?

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