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Assignment, Marketing

Assignment, Marketing

Please watch the two video segments on Evo. Here are some exam details:

– There are twelve questions for you to answer.
– This test is open book.
– Each question is short answer format. You are welcome to – bullet point and describe (where applicable) rather than paragraph format.
– The test covers chapters we have completed (up through chapter 11 in the 16th edition).
– Exam is worth 120 points (10 points each question).

You should number each response, type up your answers in a Word document. Your submission should be uploaded no later than Sunday, November 1, at 11:59 p.m.

Questions

1. What forms of utility does Evo provide their customers? Explain.

2. Aside from offering good prices, how does evo.com offer value to the consumer?

3. How should Evo segment their customers? Why?

4. Are they providing utilitarian or hedonic value? Explain.

5. What business-to-business relationships must they foster?

6. How would you describe their business market demand?

7. Evo uses a global marketing strategy when developing its advertising campaigns. Do you agree with this decision? Why or why not?

8. What challenges do U.S. e-commerce companies face when selling their products overseas? Do you believe manufacturers have the right to limit a companys right to sell brands internationally? Explain.

9. Evo has opened a large brick-and-mortar store and community art space in Seattle, Washington. Go to culture.evo.com/category/seattle/ to learn more about what the store offers. Do you think this store will distract from or enhance the Web site? Why? Consider potential channel conflicts, pricing strategy, convenience, and consumer behavior in your answer.

10. Which positioning strategy is Evo using to position their name? Do you agree with their choice? Why or why not?

11. What are the top influences on consumers decisions to buy product from Evo?

12. At what level of the relationship marketing continuum does Evo reach the consumer? What would you recommend they do to move to the third level?

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