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Brand strategy: caffe nero

You are going to write about nero company. Your task is a part of the report. Your main goal is to focus on compatitve analysis excluding financial part.

3.0 Competitor Analysis

3.1 Nero Background ( this should be very short and precise)

3.2 Marketing Communication
3.3 Target Audience

3.4 Competitor Landscape
3.4 positioning map
3.5 brand analysis

All of these topics needed to be analyzed and not be descriptive focus only on marketing communications , target audience with explanation, competitor landscape, positioning mAp, brand analysis. you need to go on depth and focus on 3 main competitors which are Starbucks, pret a manger and costa. Also, you needs to create positioning map which needs to be explained. For positioning map, you need to do nero with its competitors which arw in this case starbucks, costa,pret a manger. positioning map for their marketplace. in terms of (wide choice vs limited choice, comfortable environment vs fast delivery environment and choose oone more positioning map to compare it with competitors) Please analyze it and go more depth . follow the mars report which shows exactly how to write the part i ask to do. follow the mars report which shows exactly how to write competitive analysis part . please be more analytical rather than descriptive.

3. Competitors analysis
a. Choose criteria:
Marketing(quality, products, distribution, price…)
MC (Strategic direction, message, media)

Brand A B C Different criteria

Our brand and other rivals
Leads to —–Strength and weakness


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