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expansion of organization

Instructions: Assume that your senior management team wants to investigate the possibility of expanding beyond the company’s current limited geographic area and is considering expanding internationally. You have been given the task to investigate these new international possibilities and to share your findings in the form of a cultural briefing. 1. Begin with a brief description of the organization. Feel free to create a new fictional organization or you may model your organization after a real one. Start by giving your company a name. Specify the industry (i.e., manufacturing, retail, insurance, or health care). Describe the products and/or services it provides. 2. Where do you want to see your company focus their expansion efforts? To answer this question, you are to create a cultural briefing for senior management that discusses how business is conducted in this country. Include a discussion of the country, its workforce, and its common business practices. For instance, discuss language, traditions, values, and ethics. A good place to begin your research is with your readings from Adler and Northouse. Pay particular attention and be sure to reference Adler’s discussions in chapters 1 and 2 and Northouse’s discussions in chapter 15. Each author addresses some of the key ways that cultures vary such as power distance, individualism vs. collectivism, and uncertainty avoidance. Then incorporate information obtained from other scholarly sources. Keep in mind that your cultural briefing is only complete if it provides practical advice for your company’s senior management team. In other words, if your briefing discusses land mass, population size, and system of government, you’ve missed the point of this assignment. Not only is your cultural briefing lacking information about culture, but it is short on practical information as well. The body of this paper (excluding cover page, abstract, table of contents, reference page, and appendices) should be approximately eight pages in length. Your response to Question 1 should be only one or two pages in length. As the second question is examining the topics we are learning about in this class, I expect that this section of your paper will be particularly well-developed. I recommend that you refer to at least five scholarly sources other than your textbooks. Remember that Wikipedia is not considered a scholarly source for information.

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