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If you were directed to make a visit to a company’s CEO for the purpose of obtaining information to complete a valuation of that company’s common stock, what questions would you ask and why?

Finc 440:


Company Chosen: Nordstrom

Using the facilities of ValuePro ( for the company that you have selected to study conduct a discounted cash flow valuation. The analysis should explain each variable used in the analysis, why you accepted the given input, or how and why you changed a variable. The analysis should also examine the relevant cash flows, compare the final valuation to the stock’s current price and explain any differences. (Note: Remember to adjust the equity risk premium to between 5% and 6%; also, adjust the growth rate to an appropriate long-term growth rate.)

Excel document attached is an example


Questions to Ask CEO About Valuation–

If you were directed to make a visit to a company’s CEO for the purpose of obtaining information to complete a valuation of that company’s common stock, what questions would you ask and why?

Adjusted Present Value –

Adjusted Present Value (or APV) is an alternative to the discounted free cash flow valuation approach. Of what value is the APV method in your judgment? Should an analyst use both methods?

Non-Operating Assets –

Is it important to address the value of non-operating assets in arriving at an estimate of the value of equity per share? Why? Offer an example?

Increasing Value of Firm –

If the board of directors of the firm where you were the CEO is calling for an increase in the value of the firm, what would you do to respond positively to that direction? (Hint, see Chapter 31.)

Present Discounted Cash Flow Valuation –

Post the results of the Discounted Cash Flow Valuation that you prepared for this week’s assignment that is to be submitted to the Gradebook (see instructions below).

Most Important Things Learned–

What are the most important things you learned from the study of this week’s readings and assignments?

Finc 351:


Chapter 7 Review and Practice Questions 1, 2, 3, 4, 5, 6

(book will be provided upon agreement)Discussion:

Ch 13 #3, Ch 14 #1, Ch 15 #2


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