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‘In order to have a successful organisation, the most important thing for management is to get culture right’. To what extent do you agree with this statement? How should managers address culture?

Essays are a little bit weird. You could say a good essay “part 1 – tells you what it is going to tell you in part 2, then in part 2 – tells you the thing it told you in part 1 it was going to tell you in part 2, then in part 3 – tells you how well it told you in part 2 the thing it told you it was going to tell you in part 1”. It is important that you know what it is you want to tell the marker (me) and how to organise telling the marker.

A bad essay might also follow this format too, if the thing it tells you is irrelevant or grounded in opinion rather than an understanding of the material for example. The point is that the format of the essay makes it clear what you are trying to say. If you structure your essay properly, your essay will leave little doubt about what your answer to the question is, which is actually and somewhat ironically the point of the essay format – you answer the question as clearly and concisely as possible.

Part 1: Introduction
The introduction is the most important part of your essay. A good essay will address the question explicitly in the introduction. The purpose of the introduction is to introduce your answer to the question – it says what it the essay is going to argue and how this argument will be made.

Good words stake out a position, things like ‘argue’, ‘demonstrate’, ‘show’. Some people like to appear impartial, words like ‘discuss’, ‘consider’ – this should still be something like ‘the main part of the essay considers X in order to demonstrate Y’.

Part 2: Body
The body of the essay is where you do what you said you would do in the introduction. This is partly why your introduction is so important – alarm bells start ringing in the head of the marker when you’re talking about things that do not relate to the question. One trick is to start each paragraph with a sentence or two that links the point in the paragraph explicitly to the question, and if applicable, links to other related points in the essay. Most of each paragraph will deal with establishing point and evidence to support it, and the importance of the point in the context of your argument (which of course, is linked to the question).

You can consider and even make contrary points in the body of the essay. You need to make it clear that for some reason, although this point seems to contradict your argument, it is somehow trumped by another more important issue that does support your argument. If this is not the case, you might need to change your overall argument, because the evidence you have found does not support your position. Essays that describe ‘on one hand’, ‘one the other hand’ set off alarm bells for the marker, as it looks like you do not know what it is you want to argue, which translates into ‘I don’t have an answer to the question, so I’m just going to talk about stuff that I hope relates somehow, and hope you might give me some marks for that’. It’s true that you might get some marks with such an approach, this may not be very many marks though.

Part 3: Conclusion
The conclusion reiterates the main points you have made in the essay, explains how you have answered the question, shows the marker the logic and consistency of your answer, which at this stage you have made throughout the essay. There should not be any new material or insights in the conclusion, only a reiteration of what has come before.Question 1

‘In order to have a successful organisation, the most important thing for management is to get culture right’. To what extent do you agree with this statement? How should managers address culture?

As there are two parts to the question, you should make two claims in response, and there should be at minimum 4 possible positions. You should spend roughly equal proportions of the essay on each of your 2 claims. Note that this is terminology for the explanation here, please don’t actually write “claim 1 agree” etc

These 4-possible 2-claim answers might be summarised as:

Possibility 1 – claim 1 “AGREE” and claim 2 “AGREE”
Yes, in order to be successful, culture is the most important thing.
And yes, it is possible for management to address culture by…

Possibility 2 – claim 1 “AGREE” and claim 2 “DISAGREE”
Yes, in order to be successful, culture is the most important thing.
Even so, it is very difficult for management to address culture…

Possibility 3 – claim 1 “DISAGREE” and claim 2 “AGREE”
No, culture is not necessarily important for an organisation to be successful.
Even so, it is possible for management to address culture by…

Possibility 4 – claim 1 “DISAGREE” and claim 2 “DISAGREE”
No, culture is not necessarily important for an organisation to be successful.
And in any case, it is very difficult for management to address culture…

The challenge then is to have an understanding of culture, its importance in an organisation’s success, and how management might address culture. You will need evidence to support your argument, and for that, you will need to read. Take detailed notes of what you read, so that you can cite your sources properly. Think about what you find and which of the 4 answers your findings seem to support (maybe it is something else altogether), plan a response and starting writing.

When you have started to write, it should become clear that some points you make or aspects of your argument are not particularly strong. These are flags for you to read more on these issues, and you should always continue re-writing. Your points may change as you find more evidence, likewise your overall argument may change.

The point is your argument cannot be wrong as long as it is an answer to the question. The alignment between your argument and the question, or between your argument and your evidence, however, is important.
A brief introduction to the literature that addresses culture.

Your essay should cite reliable, academic sources. There are modules about sources at http://writesite.elearn.usyd.edu.au

I have selected some readings that are journal articles (rather than books) which deal with aspects of culture that are especially relevant to the question here. These papers make key theoretical points reasonably clearly (which is important because there is a vast literature on culture which borders on incomprehensible). I suggest starting with these articles, and using them as a departure point for further reading.

Ackroyd, S and Crowdy, P (1990) ‘Can culture be managed? Working with “raw” material: The case of the English slaughtermen’ Personnel Review 19 (5): 3-13

Barney, J (1986) ‘Organizational Culture: Can it be a source of sustained competitive advantage?’ Academy of Management Review 11 (3): 656-665

Meek, V (1988) ‘Organizational Culture: Origins and Weaknesses’ Organization Studies 9 (4): 453-473

Ogbonna, E (1992) ‘Managing Organizational Culture: Fantasy or Reality?’ Human Resource Management Journal 3 (2): 42-54

Ogbonna, E and Harris, L (1998) ‘Managing Organizational Culture: Compliance or Genuine Change?’ British Journal of Management 9 (4):273-288

Smircich, L (1983) ‘Concepts of Culture and Organizational Analysis’ Administrative Science Quarterly, 28 (3): 339-358

Willmott, H (1993) ‘Strength is ignorance; Slavery is freedom: Managing culture in modern organizations Journal of Management Studies 30 (4): 515-552

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