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marketing exchange relationship that exists between Southwest Airlines and its customers

http://www.dropbox.com/s/vyu0atq0zlzcbrb/Untitled.AVI?dl=0

View the video and answer the questions below.

1. Describe the marketing exchange relationship that exists between Southwest Airlines and its customers.
2. Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines. Hint: create a few sentences for each of the C’s.
3. How does Southwest Airlines’ approach to providing a total product experience capture the marketing framework elements of STP (i.e., segmentation, targeting, and positioning) and the 4Ps (i.e., product, price, place, and promotion plus a 5th P – people)? Hint: develop a few sentences for each of the STP’s and 4 P’s.
4. As the market changes, how can Southwest Airlines maintain a competitive advantage? Hint: you need to address specific things and not state something similar to “keep doing the same thing.”

Responses to discussion question topics should be a minimum of 250 words
also include your references

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