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operation management

The success of a business relies on an understanding of the market by management. Students are required to select an organisation that you are familiar with and critically analyse and evaluate it from the perspective of management based on the reading by Fitzsimmons and Fitzsimmons Ch. 2 (Fitzsimmons, J. & Fitzsimmons, M., (2006), Service Management, 5e, McGraw Hill, N.Y.).
Your evaluation must consider:
• The service package.
• The characteristics of services as they apply to your organisation.
• The nature of the service and how it applies to your organisation.

This assignment is designed to demonstrate student’s ability to analyse and critically appraise an organisation’s operations and provide the reason for the need for operations management in organisations to ensure customer expectations are being met.
Assignment Requirements: The assignment should be written in a report style making use of headings and sub-headings as well as short concise paragraphs. A systematic approach should be taken in the use of headings e.g. lower case bold for section headings, lower case italics bold for sub-headings, lower case italics for further sub-divisions etc.
The style of writing should be clear and concise, paying attention to sentence structure to ensure clarity of meaning. Attention should also be paid to punctuation, including the correct use of commas and the apostrophe


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