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Overall marketing strategy

Target marketing identification:

Specifically describe the “ideal customer” for this product in terms of its geographic, demographic, psychographic, & behavioral profile.

Target market specific wants and needs/features and benefits analysis:

The key here is to be as specific and measurable as possible. Many different kinds of people may want or need your product, but focus on those “most likely to buy.” Hint: The key here is to be specific and measurable. You need to be able to quantify the target. (Determine how many people are in your potential target market) To do this, you will

Marketing Goals and Objectives

These should be specific and measurable. (market share, sales, top-of-mind awareness, reach/frequency etc.) You must be able to quantify these goals or you will not be able to effectively measure success or develop benchmarks to evaluate progress toward your goals. Hint: The biggest mistake I see here is that the goals are too vague. Remember that your goals need to be clear enough for everyone to understand your expectations. You can’t just say “We want to be the best” or “We want to be the premiere product.” How do you measure half way to “the best”? If this isn’t specific, you will have no way to monitor and adjust your efforts during the year.

Can you write 250 words on both separately thank you.


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