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Dissertation Outline of The consumer behaviour of Chinese students who study in the UK in Prada leather goods for gift giving.:
1)Abstract – focus on Chinese who study in the university within UK.This research is to study the consumer behavior of Chinese students who study in the UK which are more tend to be wealthy in China. By studying their behavior, it is easier to predict the trend of Chinese spending their money on retail market.
2.1 Definition of the problem
2.2 The motivation for the research
2.3 The purpose of the research
2.4 The focus on consumer behavior in gift giving
2.5 The research problem
3.2 The influence of culture
3.3 The Chinese culture of gift giving
3.4 The branded product representative
3.5 The relationship between branded product and chinese culture
4.1 Research Design (Questionnaire)
4.2 Population and sampling Response rate
4.3 Ethical issues
4.4 Data collection and instrument design
4.5 Data analysis
(Fro part 4, I will send you my data collection and other information to you)
5.1 The consumer behaviour of Chinese student towards gift giving
5.2 The reasons of Chinese Students buy branded goods
5.3 Relationship between culture and brand loyalty
(5.4… add anything you think is suitable)
6) The discussion of the result
6.1 The review of research problem
6.2 The research problem 1 – Does Chinese culture affect Chinese towards their consumer behaviour?
6.3 The research problem 2 – Does British culture affect Chinese students who study in the UK towards consumer behaviour?
6.4 The research problem 3 – Does Chinese students’s consumer behavior change the trend of retailing?
6.1 Main finding
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