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Visual Research project

You are asked to do some visual research and investigate your own examples for the different theoretical ideas ( Semiotics the study of signs, Interface Design, Clarity and Emphasis,
Striking Object, Emergency product, Digital product design, Giraffe Creative project) . For each of the categories mentioned below and any others we discuss in class, provide images and descriptions of real designs that illustrate their effective use. You may also discover other relevant theories along the way! You can opt to present your work in html, for two reasons. One is that all your examples will be compiled into one web site for future reference. The other is that it gives you experience relevant later on to making yourself an on-line portfolio. Otherwise you should find another, visual way to present the results rather than a �€�report’ with lots of text; for example in A3 format with bullet pointed text.

The theories you should illustrate (as a minimum) are:
• Visual Layering or using Visual Elements
• Affordance
• Gestalt theories e.g. for grouping functions.
• Continuity vs. Episodicity
• Reducing Cognitive Load, using Unity, Clarity, Harmony and other methods.
• Coding similar functions using shape, colour or texture.
• Principles of Good Mapping.

Suggested Stages:
• Review websites or the design press for design examples from a range of different disciplines including product design, games, interiors, multimedia and web design, graphics, and others.
• Look at the web site I created for you to helpyour understanding.
• Create A3 sheets with the examples you find and a description
• Write a short paragraph about each method and how it uses the theory; ensure that the design is fully referenced with its design company.


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